His curiosity for a good cup of coffee got him to start putting his interest into the roasting coffee industry which leads him to where he is today. In fact, Mr Edward have significantly contribute and make commitment to the Malaysia Coffee Industry. He has been head judge, sensory judge, visual judge as well as technical judge of national coffee competition both locally and overseas. As a matter of fact, his judging experience started since 2015 and now, he is providing coaching service to competition candidates. By the same token, Mr Edward is a certified World Judge (WCE) sensory for World Barista Championship (WBC), sensory for World Brewers Cup (WBrC) and visual for World Latte Art (WLAC).
With four years of roasting experience, there is no surprise that he has joined numerous of roasting competition where it is held in Vietnam, Taiwan and of course, Malaysia. The continuous effort and learning curve have motivated and encouraged Mr. Edward to consistently persuade for coffee knowledge as to bring out the significant sweet and flavourful cup of coffee.